Marketing Your Practice

Any practice does not really exist until you can get clients through the door.  Whether this door is a virtual door or your physical office space, unless people know you are there, the chances of them getting help from you is slim to none.  That's where a good marketing plan can come to the rescue. 

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When I first started to grow my practice, I called up everyone I could think of, met with the local sheriff and handed out cards and flyers.  Over the years, I made inroads with local primary doctors, rural health clinics and other local referral agencies.  We did no hard advertising beyond our psychologytoday.com profile and building a website.  This has all kept me pretty busy!

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As I mentioned in Module SIX of the Private Practice Checklist, your marketing approach will be as unique as you and your practice are.  This is where a lot of intuition will come in handy as well as patience in building the relationships that will ultimately become referral sources for your practice.  When you deep dive into Module SIX, you will discover that the sky is the limit to the different ways that you can market, so roll your sleeves up, dig in and do the work as we say.  The result will be a full calendar and a successful and fulfilling practice. 

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